About Us
Avik Majumdar
At Kelaroavenue, we believe that Planners & Organizers are essential for enhancing any living space. Our goal is to curate a selection that seamlessly combines effectiveness and ease of use.
We understand the challenges in sourcing Planners & Organizers that deliver both reliable performance and durability, especially when many options compromise quality for quick fixes.
By featuring a wide selection of effective Planners & Organizers, we aim to foster a true appreciation for items that showcase ingenuity and practicality.
This vision led us to offer reliable, high-quality Planners & Organizers solutions that suit diverse needs and environments.
Thus, Kelaroavenue was founded — a contemporary brand committed to performance, quality, and lasting satisfaction for your home and garden.
Our Commitment
Our Story
It began with a planner abandoned by February. Our founder Avik Majumdar needed a planner to organize work, goals, and daily tasks — but the cheap ones he bought had thin paper that ghosted every pen stroke, bindings that wouldn’t lie flat so he fought the spine to write, covers that frayed within weeks, and cramped layouts with nowhere to actually plan. Searching markets across India turned up either flimsy planners or overpriced imports — so he started sourcing planners and organizers directly from reputable makers instead.
A good planner quietly does its job — paper that takes any pen without ghosting, a binding that lies flat so you can write freely, and a layout with real room to plan. Yet finding planners that were well-made, practical and fairly priced felt harder than it should be: flimsy, ghosting planners on one side, overpriced imports on the other, with little for everyday students, professionals, and households in between. That gap — practical, reliable, sensibly priced planners and organizers — is what we set out to fill.
Our Inspiration
After months of comparing makers across India — testing which planners use thick, ghost-free paper, which bindings lie flat, and which layouts give real room to plan — Avik Majumdar began to select what would become our first Planners & Organizers collection. The idea behind it is simple: a community of people who choose thoughtfully, who value quality over quantity, and who believe the planner in their hands should help them plan, not fight them — no ghosting, no fighting the spine, no cramped pages.
Our Values
At Kelaroavenue.shop, we uphold three core values that guide our selections:
- Quality over quantity. If a product doesn’t meet our standards, we won’t stock it. Simple.
- Made to last. The best planners survive daily carry and stay a joy to write in. We focus on ghost-free paper, lay-flat binding, and practical layouts.
- Transparent pricing. No hidden fees, no inflated markups. You pay for the quality and the build — nothing more.
Our Journey So Far
From a single location, Kelaroavenue.shop has grown into a curated planners & organizers shop serving customers across India. Every product undergoes strict quality checks. Every order ships free, and every customer can return their purchase within 7 days if it doesn’t meet their expectations.
We are a dedicated team. We handle your inquiries personally. And we are just getting started on our journey to become India’s most trusted independent planners & organizers shop.
THE TEAM BEHIND THE SHOP
We intentionally keep our operation small. That’s by design. It means decisions are made quickly, quality is paramount, and the person responding to your email is usually the one who selected the planner you ordered.
Founder & Curator
Avik Majumdar — Founder, Curator, and Customer Care Lead
Avik Majumdar personally curates every product in our collection, evaluates every supplier, and reads every customer email. Passionate about organization and thoughtful design, he treats Kelaroavenue.shop as a long-term endeavor instead of a quick business venture. If you reach out to [email protected], your reply will come from him or from someone he has personally briefed.
Our Trusted Partners
Building a quality planners range is a collaborative effort, and we partner with carefully selected makers and suppliers who align with our standards:
- Skilled Makers — Our planners are sourced from reputable makers who adhere to quality standards, ensuring quality paper, lay-flat binding, and durable covers.
- Quality Control Experts — Every product is checked for paper quality, binding, cover durability, and layout before it leaves our facility.
- Logistics Partners — Reliable couriers across India, chosen for their efficiency and tracking capabilities.
- Customer Care — Dedicated support team that responds Monday – Saturday, 8:00 AM – 5:00 PM IST Closed on Sundays and Public Holidays..
Why Small is Our Strength
Large retailers have departments. We have direct communication. When you order from Kelaroavenue.shop, there’s no chain of approvals between you and the person responsible for your experience. That accountability is at the forefront, where it should be.
OUR STANDARDS & COMMITMENTS
A planner has to take a pen, lie flat, and give you room to think, so paper quality and binding matter above all. Here are the benchmarks and commitments that govern every item we offer at Kelaroavenue.shop.
Product Standards & Compliance
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- Quality Assurance Standards — All products comply with the relevant specifications for paper weight, binding strength, and durability.
- Practical, Durable Materials — We prioritise thick, ghost-free paper, lay-flat binding, and durable covers that survive daily use.
- Sourcing Standards — All products are sourced from makers that comply with applicable industry regulations.
- Quality Control Processes — Each product undergoes a multi-point inspection (paper, binding, cover, layout) before dispatch.
Material Quality
- Premium Materials — Thick, ghost-free paper, lay-flat sewn or wiro binding, and durable covers, with ribbon markers, elastic closures, and pen loops where included, sourced from reputable suppliers.
- Built for Daily Use — We prioritize covers and bindings chosen to survive being carried, opened, and written in every single day.
Quality Assurance Process
Every product leaving Kelaroavenue.shop undergoes our internal quality-check process:
- Incoming Inspection — Products are checked for defects and quality upon arrival from makers.
- Paper & Binding Verification — Each product is checked for ghost-free paper, lay-flat binding, and a durable cover.
- Final Packing Check — Each product is inspected for condition and packaging integrity before shipment.
Customer Protection Compliance
- Consumer Rights Regulations — We fully comply with India consumer rights legislation.
- Transparent Seller Information — Clear disclosure of seller details and grievance redressal mechanisms.
- Data Protection Compliance — We prioritize privacy in handling customer information.
Promises We Stand By
- 100% Authenticity — Every product is genuine, sourced directly from reputable suppliers.
- Free Shipping Across India — On every order, no minimum value, no hidden fees.
- 7-Day Easy Returns — Free returns across serviceable areas.
Our Commitment to Quality
We don’t compromise on quality. We don’t sell planners with ghosting paper, bindings that won’t lie flat, or covers that fray. We don’t sell products that didn’t pass our quality checks. We don’t make claims about our products that we cannot stand behind. And we stand firmly by these principles.
OUR MISSION & VISION
Our Mission
To make practical, reliable, fairly priced planners and organizers accessible to everyone — where paper takes any pen, pages lie flat, and there’s real room to plan, where students, professionals, and households alike can rely on a planner they’ll actually keep using, and where a good planner isn’t an afterthought. We exist to bring quality planners to those who have been settling for flimsy or overpriced ones.
Our Vision
To become India’s most trusted independent planners & organizers shop — recognized not for flashy advertising, but for the genuine satisfaction of customers who proudly say “my planner is from Kelaroavenue” as they would mention a name they truly rely on.
OUR COMMITMENT TO RESPONSIBLE SOURCING
Small brands have a unique opportunity: we can operate with care in ways larger brands cannot. At Kelaroavenue, that care extends beyond products into how we source, package, and run our operations.
Responsibly Sourced Paper
Our range favours responsibly sourced and recycled paper where possible — quality materials chosen to perform well and to minimize our environmental impact.
Undated & Refillable Options
We favour undated planners and refillable organizers — start any time with no wasted months, and refill a personal organizer instead of replacing it, so one cover lasts for years.
Minimal, Eco-Friendly Packaging
Every order ships in recyclable packaging with protective padding to keep planners undamaged in transit. We avoid unnecessary plastic and prioritize sustainable alternatives.
Made to Last
A sturdy planner that survives a full year of daily carry means nothing frayed or replaced mid-year — the opposite of disposable. Our focus on quality means less waste and more value.
WHAT OUR CUSTOMERS SAY
We do not pay for reviews. The words below are from customers who chose to reach out to us, unprompted, after receiving their orders.
“Finally, a planner with paper thick enough that even my fountain pen doesn’t ghost through, and it lies completely flat. The layout gives real room to plan. Brilliant value.” — Nitin R., Ratlam
“I asked which planner suits exam prep and the founder replied within hours with the right weekly layout. Sturdy cover, exactly as described.” — Sofia K., Kollam
“Good quality at a fair price. Free delivery, neatly packed, and helpful replies. I order all my planners and refills here now. My go-to shop.” — Ajay M., Bathinda
Customer names and locations published with their written permission.
SELLER INFORMATION
In accordance with the Consumer Protection (E-Commerce) Rules, 2020 of India, the seller details for Kelaroavenue.shop are as follows:
- Trade Name (Brand): Kelaroavenue.shop
- Proprietor (Owner): Avik Majumdar
- Business Type: Sole Proprietorship (Individual Online Seller)
- Registration Status: Operating under the ₹40 lakh GST registration threshold as per Indian tax law for individual online sellers — GST registration not mandatory at current turnover level.
- Country of Operation: Republic of India
- Registered Address: G24M+75W, C Block, Pocket B, Palam Vihar, Gurugram, Haryana 122017, India
- Email: [email protected]
- Phone: +919311004145
- PAN: Available on request for B2B invoicing
This Website is owned and operated by Avik Majumdar in his individual capacity as a sole proprietor, trading under the brand name Kelaroavenue.shop. All transactions are conducted between the customer and the proprietor directly, under the laws of India.